Tác giả: Russell L. Parr    Nhà xuất bản: Wiley    Năm xuất bản: 2018    Địa chỉ tài liệu: Phòng đọc 2 - Giá số 16.

TABLE OF CONTENTS

Part I: Introduction

1. Intellectual Property Is the Foundation of Value

2. Intellectual Properties Defined

3. Intangible Assets Defined

4. Business Enterprise

Part II: Valuation

5. Valuation Principles

6. Cost Approach

7. Market Approach

8. Income Approach, Identifying Economic Benefit

9. Risk-Adjusted Income

10. Valuation Errors

11. Early-Stage Technology Valuation

12. Special Valuation Situations

Part III: Exploitation

13. Exploitation Strategies

14. More on Exploitation Strategies

15. Licensing, Negotiations, and Agreements

16. Royalty Rates for Licensing

17. Use of the 25% Rule in Valuing Intellectual Property

18. Determining a Royalty Rate - an Example

19. The Magnitude and Meaning of Royalty Misreporting

20. Patent Aggregators

21. University Licensing

22. Joint Ventures

23. Intellectual Property Audit and Management

24. Organizing for the Future

25. Transfer Pricing

Part IV: Infringement Damages

26. Lost Profits

27. The Entire Market Value Rule

28. Royalty Rates and the Georgia-Pacific Factors

29. Evolving Patent Damages

30. Trademark, Copyright, and Trade Secret Damages 

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