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Tác giả: Russell L. Parr
Nhà xuất bản: Wiley
Năm xuất bản: 2018
Địa chỉ tài liệu: Phòng đọc 2 - Giá số 16.
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TABLE OF CONTENTS
Part I: Introduction
1. Intellectual Property Is the Foundation of Value
2. Intellectual Properties Defined
3. Intangible Assets Defined
4. Business Enterprise
Part II: Valuation
5. Valuation Principles
6. Cost Approach
7. Market Approach
8. Income Approach, Identifying Economic Benefit
9. Risk-Adjusted Income
10. Valuation Errors
11. Early-Stage Technology Valuation
12. Special Valuation Situations
Part III: Exploitation
13. Exploitation Strategies
14. More on Exploitation Strategies
15. Licensing, Negotiations, and Agreements
16. Royalty Rates for Licensing
17. Use of the 25% Rule in Valuing Intellectual Property
18. Determining a Royalty Rate - an Example
19. The Magnitude and Meaning of Royalty Misreporting
20. Patent Aggregators
21. University Licensing
22. Joint Ventures
23. Intellectual Property Audit and Management
24. Organizing for the Future
25. Transfer Pricing
Part IV: Infringement Damages
26. Lost Profits
27. The Entire Market Value Rule
28. Royalty Rates and the Georgia-Pacific Factors
29. Evolving Patent Damages
30. Trademark, Copyright, and Trade Secret Damages
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